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In
this collaborative workshop each student will select an individual
and tell their story in a variety of design media. Students
will be required to develop a humanistic interpretation of their
subject. A portion of the classes will take place off campus. |
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This
course combines the ideas and skills inherent to design and
literature towards an integrated, meaningful expression. Throughout
the semester students will develop their creative writing skills
through a sequence of exercises in continuous writing, observational
writing, titling objects and images, theatrical improvisation,
storytelling, writing from different points of view, structuring
a narrative, writing as visual composition, reworking and editing.
Selected texts from writing exercises are then set into a variety
of book formats using any combination of typography, images
and symbols. Emphasis is placed on finding a visual form that
emerges out of the meaning, feeling and inherent shape of an
original text. Historical and contemporary examples of "visual
text" will be presented. The course focuses on the book
format as a primary vehicle. |
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It
is widely assumed that movies, literature, and music get to
our emotional core. At the same time it seems to be more
difficult for design to achieve that same thing. In this
class we will explore this possibility with three individual
assignments. |
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This
class will present students with the challenge of authoring
a strong Web experience. Focusing on how content can be handled
effectively, students will work on a semester-long project which
will take them through all phases of producing a Web site --
pitching ideas, making an information architecture document,
gathering content and site navigation. Their final project will
be a Macromedia Flash/HTML hybrid and will be presented as a
real pitch. Guest lecturers will share their experiences of
creating and working in the interactive realm. |
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Creating
the overall design concept for a book that has commercial as
well as artistic appeal is the aim of this course. A range of
formats and genres will be discussed-illustrated books, children's
books, interactive, and non-illustrated (fiction and non-fiction).
The "book" will be discussed and scrutinized from
editorial conception to design to production to sales and marketing.
Key to the examination will be the "client" and how
to meet its needs and expectations while maintaining creative
integrity. Throughout the course, working independently, students
will develop a portfolio of book concepts and related covers
and layouts for various formats. Each student is responsible
for extensively developing one entire book dummy of such quality
and commercial appeal to be suitable for submission to publishers
for publication review. |
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The
class is a semester-long project in which the students are asked
to create an identity for a new television channel of their
own invention unrestricted by its commercial value. This will
be done through understanding the content of their channel,
designing its logo and ultimately producing three short image
spots promoting the channel. This main assignment will be peppered
with smaller assignments that will explore the different ways
a designer is asked to solve problems using the moving image. |
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A
class devoted to the "how" in the questions - how
do I begin to create a 'prototype" model of my product
idea? This class will devote attention to both you and your
specific product's prototype development. By exploring different
materials available and demonstrating methods of working with
those materials, together, we will reach the final goal of a
finished product. |
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The
course is structured to help students examine their assumptions
about their own work. It begins with a restaurant project where
many design considerations intersect; i.e. communication, service,
interior spaces, lighting, color, comfort, etc.
The
course continues with a series of exercises that intend to
disrupt or compliment the students working methods. Ultimately,
the objective is to develop the student¹s awareness of
what they are already doing.
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A
six-part lecture and presentation about our graphic designer
ancestors. Each session will cover a particular movement from
the last 150 years. The course is given by a professional designer
presenting significant historical work, primarily to influence
emerging graphic designers in originating their own creativity.
In addition to slides actual samples will be presented. General
discussion will be encouraged and students will relate their
current work to that of the past. |
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JUST
TYPE is an exploration of contemporary and classic typefaces
that students will apply to ten short projects over the course
of the semester. Every week, each student will be given a
font to research and work with on a specific project. In some
cases, we'll work in class with printouts and glue sticks.
Seriously. At the end, a type catalogue of the fonts used
will be compiled, and the class projects shown as examples
of the faces in action. There will be no images,color or devices
used--JUST TYPE.
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The
objective of this course is to understand and create three-dimensional
consumer products. Via case studies, field trips, historical
examples, and a vocabulary of forms and techniques, we will
explore design ideas in the current cultural context that
are appropriate and stimulating. Students are encouraged to
go beyond formal styling to learn to formulate invigorating
product concepts to apply to their assignments. Techniques
for researching application of new and alluring materials,
sensorial qualities of design, craft techniques, high-tech
and electronic opportunities will be introduced. By using
these methodologies, students will be able to turn their design
concepts into successful products and bring them into the
commercial market.
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Design
is all about collaboration with people: writers, artists,
designers, vendors—and clients. And for the design process
to result in good work (and happy clients), all those people
have to be informed and involved. Can design be explained?
What's the effect of showing work in progress? Should you
present multiple solutions or recommend one? And how can you
defend the work while staying open to suggestions and criticism?
During this semester-long class, we'll discuss various methods
of presenting work, develop presentations intended for specific
audiences, and generally talk about how to talk about design.
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The
purpose of this course is to introduce students to the complex
issues and ideas that are essential to understanding what
is happening in the graphic design field today. The course
is designed to give students the linguistic tools they will
need to decipher the various and often conflicting cultural,
philosophical, historical, and political trends that impact
the way we think about design. Among the topics we will
explore in the first semester are arcane subjects such as
semiotics, structuralism, Marxist theories and postmodern
analysis as well more pragmatic fields of inquiry such as
branding, marketing, visual research and brainstorming techniques. Though
this course deals with abstract theories, it is hands-on,
interactive and practical, with constant references to how
the ideas discussed in class can help students shape their
thesis projects and transform them into viable products.
Students will collaborate on projects that demonstrate how
ideas can flow between individuals and groups. Language
is an integral part of the creative process. Words are
just as powerful as images—in fact, they are images. We
will reach beyond traditional presentation skills to understand
how, as designers, we can shape things and also name them. The
course will focus on life in the business world, from writing
a business plan to creating a consistent and relevant brand
for themselves or their company. At the same time, students
will understand how to preserve their integrity and tap into
their inspiration. In the end, no amount of business
savvy can replace insight and creativity.
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Stephen
Doyle (9/8-10/13)
Jakob Trollback (10/20-11/10)
Louise Fili (11/17-12/15)
Edwin Schlossberg (1/19-2/9)
Paola Antonelli (2/16-3/9)
Lita Talarico (3/23-4/13) |
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This
course will prepare students to identify a product suitable
for full-scale development and the audience they aim to target. The
semester is divided into four sections: developing a market
research survey; writing a comprehensive business plan; e-commerce
and e-ideas. In addition there will be seminars on the
theory of design and fabrication of design objects, as well
as advice on how to produce viable thesis projects that will
have marketplace potential. |
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This
course will intensely assist students in the preparatory market
and audience research needed to identify a product suitable
for long-term development. The semester is divided into
three sections: proposal writing and editing, material research
and development and media exploration. In addition there
will be numerous off-site visits to related exhibitions and
resource centers. The end result is a written, edited and
designed proposal book and fabricated prototype. |
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This
course will examine the general concepts of law and Intellectual
Property law as it applies to the practice of design. The basic
legal issues of contract and property law, within the creative
context, will be examined. Among the topics explored will be
the work for hire agreement, the consignment agreement and the
agency agreement. The law of copyright, trademark and patents
will also be explored. Issues such as registering a copyright,
copyright infringement, registering a trademark and trade dress
infringement and patents (in particular design patents) will
be examined from the perspective of the professional designer.
In addition, design and information issues presented by new
technology, such as the web, will be included throughout the
context of this course. |
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With
the aid of a faculty advisor, students will complete a thesis
project, a fininished product, ready to be marketed. Students
will be required to make a final presentation to the thesis
committee for their approval. The MFA degree may not be conferred
without approval of this final project by the committee. |
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Site
by Tarek
Atrissi Design
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