Established in 1808 by Ethiopian merchants and African Americans, the Abyssinian Baptist Church has long been a place of worship for all people, an instrument for social reform, and a beacon of hope and spirituality.

The rebranding shown here consist of three parts:
(1) The visual identity,
(2) The Abyssinian Press, and
(3) The "Word-on-The Street" Campaign.

(1) The visual identity reestablishes the church‚s services, on a worldwide scale, by bringing a cohesive graphic language to all printed materials.

(2) The Abyssinian Press reiterates the ideals of the church, by
republishing out of print books, publishing new books and creating other relevant materials, such as, newsletters, gospel albums, and Sunday service recordings.

(3) The "Word-on-The Street" Campaign uses advertising space usually allotted to consumer brands and replaces them with encouraging action words, to inspire and uplift the community.

© Copyright 2003 Bobby Martin, all rights reserved